When internet access became more widely available in the late 90s, email use exploded in popularity. The marketing industry quickly saw the potential of this tool, but 20 years later, interest in email marketing has waned, especially among small businesses like kitchen and bathroom remodelers. So why aren’t more remodelers using email marketing? The team at TIC Digital Marketing has some ideas why, as well as some arguments that may convince you to update your views on email marketing.

They Think Email Marketing is Obsolete

We cannot stress this enough – email marketing is not dead! While some digital marketing “experts” may tell you that email marketing isn’t worth spending money on, we know otherwise. Email marketing allows you to stay in touch with potential leads without spending too much time (or money!) on each individual, and it keeps lines of communication open with minimal effort. If you think email marketing went out in the early 2000s, think again! Email marketing may be just what you need for your remodeling business.

They Think It Will Take Too Much Work to Set Up

While it’s true that setting up an email marketing campaign takes a bit of elbow grease, it’s not something that is beyond the capabilities of a small business owner. Of course, if you don’t have the time, energy, or ability to market through email, a marketing professional can help you set up your campaign quickly and with little effort from you.

Does Email Marketing Work? What Do You Think?

If you are a remodeler, we want to know your thoughts about email marketing! Let us know in the comments below whether you think email marketing is still viable and be sure to reach out to TIC Digital Marketing if you need help or advice on setting up an email marketing campaign. Call (858) 280-3792, send an email to [email protected], or fill out the contact form at the bottom of this page to find out more.

Action Plan

Take a moment to apply what you’ve learned in this post.

1. Are you using email marketing for your remodeling business?
2. Take a look at the cost of setting up:
   1. 1 email marketing platform (like Mailchimp or MailerLite, for example)
   2. 1 form to embed in various places on your website
   3. The time it would take to set up a few automated emails in a “welcome sequence”