As a kitchen and bathroom remodeling company, you may not be an expert on digital marketing topics like search engine optimization and website design. After all, people hire you for your remodeling skills, not for your marketing expertise. If you know your website needs a facelift, but wondering how you can improve your website design, don’t worry! The team at TIC Digital Marketing is here to help. Here are the 3 cornerstones of a good kitchen and bathroom remodeling website.

Clean Design

What does it mean to have a clean design for your website? Just like a clean kitchen design, a clean website design will be simple, uncluttered, and open. For your website, make sure all the important information is visible to users immediately when they get to the homepage. You will also want to make sure your site is not cluttered by too many extraneous links, text sections, and photos. Remember that white space is ok, and it can actually help draw your website users’ eyes to the information you want to convey.

A Good Portfolio and Testimonials

When you’re working on a job, take lots of pictures before and after. When publishing those pictures on your website, emphasize completed “after” pics, but always throw in a few “before” pics to help showcase the potential of these spaces. Also, don’t forget to ask the customer for a review or testimonial after each successful job. Whether they’re on your Google My Business page or on your own website, good online reviews are crucial to your success these days.

Make it Easy to Contact You or Take the Next Step

In marketing lingo, a “call-to-action” is an image or bit of text that tells the user what to do next if they want to hire you. Make your calls-to-action clear and easy to access; we generally use a button that says “Get a Free Estimate” or “Contact Us.” When you make things easy for your website users, you’re much more likely to get new leads and customers.

At TIC Digital Marketing, we work with lots of professionals in the kitchen and bathroom remodeling industry. If your website needs a bit of work, we can help you! Give us a call at (858) 280-3792, send an email to [email protected], or fill out the online form on our contact page for a free website audit!

Action Plan

Take a few minutes to apply what you’ve learned here:

1. Does your website feature:
   1. Images of the work your company has done?
   2. Testimonials or reviews from happy customers?
   3. A clear way for potential customers to reach out to you?
2. Put yourself in the shoes of one of your potential customers and look at your homepage. Do you see:
   1. A good looking portfolio?
   2. Testimonials from other people who have hired this company?
   3. A way to start the process of hiring this company or getting an estimate?