Website Discovery Questionniare Your Name Email Company Name Phone Other Team Members Will other members of your team be working with us on this project? If so, please provide their name and email addresses below. Name Email CC? CC on all communications Add Remove Who has final approval authority for milestones on this project? Brand Discovery Questions What type of business do you own? What do you do? Why did you start your business? How did you get to where you are? What is your story? What is your purpose and mission? Who do you serve? Describe your ideal client. What are they like? What are they passionate about? What do they dream of or what to achieve? What are the top three pain points, challenges, frustrations, struggles your ideal client has? What do you offer that addresses/solves the pain points, challenges, frustrations, struggles listed above? How are you different from anyone else who does what you do? What is unique about you, your business, your services, products, and programs, your background, or even the way you work? What is the one thing you want to be known for? What reputation are you building? What are your top five core values? And the top values of your ideal clients? What type of experience do you want people to have when they interact with your brand? What do you want others to say about your brand when telling friends about you? Who are your 3 main competitors, or people who are doing what you want to do, and in your eyes, doing it right? Please provide names and websites. Are there any brand materials already in existence that we need to match or coordinate with? Any colors, typefaces we must use? Do you have any requirements for your visual brand design? Are there any sensitivities we should be aware of about your brand, industry, market, or audience? (Things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, etc.) Is there anything specific you want in terms of how your brand is presented visually? Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design? Are there any special requirements we need to know about? Website Discovery Questions What is the overall goal of your website? Why are we doing this project together? What do you want to see happen as a result of creating your new website? If you have a current website, what do you like about it, what’s working? If you have a current website, what do you NOT LIKE about it, What’s NOT working? How do you want visitors to feel when they discover/visit your site for the first time? Are there specific pages you already know must be included in the navigation menu? What actions do you want visitors to take on your site? Subscribe? Register? Signup? Buy? Is there more than one? Which is the most important? Are you including an email marketing opt-in? If so, will you be providing a free gift or opt-in offer? Do you know what the free gift or offer will be? How will you be using the site for your business and marketing? Will you be blogging on the site? Yes No Is there anything specific that you know must be included in your website? Will you be including any forms on your website (contact form, intake form, booking form, speaking form, etc.)? Yes No What are your hopes for the website in the future? When you think about your business in 3-5 years, what will your website need to do to support your business? Please provide links to 3 websites that you love, not just in design and look and feel, but in flow and layout. They do not have to be in your industry or for similar businesses. Please provide links to websites that have features similar to those that you’re looking for or want to implement on your website. Additional Notes Note Add Remove Submit Δ
