So, you’ve started a small business, and everything is in place except (cue dramatic music) the website. Though creating a website from scratch may sound like a daunting task, especially if you’re doing it on your own, fear not! This checklist for small business websites has a list of necessities to get you started.
First and foremost (and this can probably go without saying), you must add your business information—the various ways potential patrons can get in contact with you (email, phone) and where they can find you (location). Because, let’s be honest, this is probably the main reason most people visit websites in the first place.
What You Do and Why
Here’s a word of advice when adding your “About” and/or mission statements: Make it easy for site visitors to learn exactly what your business is all about! Plaster it on the home page or tie it into a slogan intricately. It is also imperative that you find keywords directly connected to your business niche and add them to your site’s page titles and headers. This will help identify your business and stand out to your target audience in the wide Internet space (more on that here). All in all, take the time to brand your business well because strong branding is at the center of any successful web design.
Owner Bio and/or Team Members
It’s always a good idea to let your audience know who’s working behind the scenes. Yes, they can read all about your business and have a great understanding of what you do but adding facts about the owner and team provides that personal touch most folks appreciate. When adding bios, take it a step further and include professional photos of each person. Encourage your team to make their bios as personable and relatable as possible. This will help readers connect a face to the service they receive from your business.
That covers the basics for setting up your small business’s website. You can add more as time goes on, but these are the bare minimum. Help you customers find you and tell them about yourself! If you need additional help, the experts at TIC can help. We know times are tough right now, and our services are tailored to small business budgets. Reach out on our contact page or fill our our form below!