Maximize Leads from Your Next Home Improvement Show: Part Nine
While setting up a booth at home improvement shows in your area is an excellent way to get high-quality leads, promoting your attendance at the event can also be a powerful tool for future marketing campaigns. In the final part of our series on maximizing the value of your home show leads, the team at TIC Digital Marketing will tell you how you can use your attendance to generate valuable content for the future.
9. Use Your Event Content for Online Marketing
As you meet potential clients and get their information, be sure to document the event. Have a team member take photos or videos of your booth, as well as friendly conversations with your team or event partners (with their permission, of course).
With just a few photos or videos, you can repurpose your multimedia content for:
- Email newsletters
- Social media posts
- Future Pre-event campaigns to build hype
Not only are these photos and media great for content campaigns, they also help show that your business is active and engaged with locals and attendees, adding equity to your brand image.
Consumer home improvement shows are an incredible opportunity for generating high-quality customers for your business – if you play your cards right.
It all starts with making it easy for attendees to connect with you so that you can engage them and show them why you’re the best choice to build their dream kitchen or master bath. If you have been following along with our guide, you should have no problem accomplishing that goal!
If you want to learn more about how to maximize leads for your kitchen and bath remodeling business (or how to implement any of the steps from our guide), get in touch with TIC Digital Marketing by scheduling your free consultation today. Call (858) 480-9932, send an email to [email protected], or fill out the online form on our contact page to get started on your new digital marketing plan!