Although many digital marketing professionals believe that email marketing is dead, the best of us know that’s not true. The team at TIC Digital Marketing knows that your email list can be a powerful resource. It not only keeps your brand fresh in potential customers’ minds, but it can also be used to make sales. You’re probably already using email marketing, but those addresses on your email list could be doing so much more! Here are a few tips you can use to convert your email list into real world sales.
Send Consistently and on a Schedule
We know that writing and scheduling emails can be a chore, especially for small business owners who have their hands full with day-to-day operations. While it can be difficult to find the time, it’s crucial that you send emails consistently and on a schedule. Your subscribers want to hear from you regularly. Keeping to a schedule will help them know when to expect your emails. Depending on the timing of your emails (time of day and day of the week), you could end up having a much higher open rate and click-through rate. Do some research and pick a time that will work the best. Mondays, Friday, and weekends are generally considered dead zones, so try Tuesday-Thursday close to the end of the workday, when people are most likely to be looking at their phones. Of course, the ideal time to send an email may be different for your target audience, so be prepared to adjust as necessary.
Make Special Offers
Do you have any special offers displayed around your business location? A discount for repeat business? A reduced price for bulk purchases? A members’ only discount? If you’re offering these specials to your in-person customers, you should be offering them to your email list as well. If they haven’t been in for a while, reading about a special offer in their email could be exactly what it takes to get them back through your doors.
While it’s definitely a good idea to extend your existing offers to the potential customers on your email list, there’s something you can do to make them feel extra special. Think of an exclusive offer that will only be made available to the people on your email list. This accomplishes two goals:
- Customers who may not have patronized your business may come in specifically to take advantage of your special offer.
- Because the offer was only available to people on your email list, you will be able to easily track the success of your marketing campaign.
By having an email-only offer, you can reap twice the reward for your marketing efforts. And when the people on your email list find a special offer in their inbox, they will be much more likely to open your emails in the future.
If you haven’t been getting the results you want, you can use these tips to ramp up your efforts. Of course, if you don’t have the time or energy to conduct email marketing campaigns, you should know that there’s help out there. At TIC Digital marketing, we know exactly how to help you get real results from your email marketing. Get in touch with us today by dialing (858) 280-3792, by sending an email to [email protected] or by filling out the form on our contact page. Our team can help you write effective emails that will have customers lining up at your door!