Does your small business have a website? A lot of remodelers think they don’t need one. After all, with so many third-party listing sites around (Angi, Houzz, Yelp, etc.) what’s the point of shelling out for website development and maintenance? At TIC Digital Marketing we know that third-party listing sites aren’t enough to properly promote your remodeling business; you need a website! Here’s why:
People Expect a Website
Just because you’re on all the most popular listing sites doesn’t mean you can go without a website. These days, people expect you to have a website, and if you don’t, it could make them think your remodeling company isn’t as good as the ones that do.
Control Your Lead Flow
There is a lot of valuable marketing data that can be collected through your website’s traffic, and if you don’t have one, you will be missing out on it. Leads can come in straight from your website. And lead tracking allows you to analyze the demographics of your website users, their geographical location, and how they behave when they’re on your site. You can use that data to market more effectively, so don’t throw it all away by not having a website.
Own Your Data
If you are marketing primarily through third-party listing sites, you don’t have control over your own data. Listing sites can gather a lot of data about you and your customers. By having your own website, you can own that data and use it for your own purposes, rather than just giving it away for free.
Digital Marketing and Web Development Services
While we know having your own website is crucial to your success, we also know not every business owner has the ability to put one up without help. At TIC Digital Marketing, we can offer assistance to business owners all across the country with web design and development, lead generation, and more. Call us at (858) 280-3792, send an email to [email protected], or fill out the online form on our contact page to get started today!
Take a few minutes to apply what you’ve learned in this post!
- Do you have a website that’s up-to-date?
- Is there a place directly on your website for leads to contact you? For instance, by filling out a form or sending an email?
- If you answered “no” to either of those questions, make a plan to update your website.