Over the past several months, the team at TIC Digital Marketing has shared a lot of information with you about generating leads. After all, the more potential customers who know about your business, the more likely it is that your phone will ring in the future. Here are a few ways you can get the best leads and ensure you don’t lose them before they get in touch with you.

Easy-to-use Lead Forms on Your Website

A well-designed contact form is one of the best methods you can use to generate leads from your website. To get the results you want, your form has to be simple and easy to use. Don’t ask for information you don’t need (name and email address are the most important) and make sure it’s easy to find and fill out your form.

Filter Out Bad Leads

While it’s true that your marketing efforts should be focused on bringing new customers to your doorstep, it’s also important to remember that not every lead is a good one. You can avoid wasting time and effort by weeding out bad leads before they even contact you. Make sure your website text is clear about what you offer, and tailor your contact form with questions that qualify each lead so you know where to focus your efforts.

Clear Contact Information and Calls-to-Action

A call-to-action (CTA) is a bit of text or a button on your website, in an ad, or on social media that tells a potential customer what they need to do next if they want to patronize your business. Make sure your CTAs are 100% clear and that it’s easy for your website users to find the contact info they need.

Any business can benefit from generating more leads, and if you follow these tips, you can ensure the leads you are getting are more likely to use your business. If you need assistance or advice about how to get started, get in touch with the team at TIC Digital Marketing right away! Call (858) 280-3792, send an email to [email protected] or fill out the online form on our contact page.

Action Plan

Take a moment to apply what you’ve learned here to your own marketing!

1. Is it easy to find a way to contact you on your website? Are you asking for any unnecessary information in your forms?
2. Is what you offer clear on your website? What about what you don’t offer – is that also clear?
3. Are your calls-to-action (CTAs) clear on your website? And are next steps laid out clearly?