Are you working with a digital marketing agency? If so, do you know who controls your data? If not, the team at TIC Digital Marketing has some advice for you: take control of your data!

If you don’t have much experience with digital marketing, you may not be aware that some agencies will try to hold your data hostage. At TIC, we believe our clients should always have control of their digital marketing data. Here are some reasons why:

Access and Control

When you sign on with a digital marketing agency, they will request access to your accounts like Google Ads, MailChimp, and social media profiles. Once they have admin permissions, they can control your accounts or may even lock you out of them! 

In addition, your agency may not be giving you the whole picture. They can pick and choose which marketing data to show you, and that may not be enough to allow you to make informed decisions about what to do in the future.

Should You Allow Marketing Agencies to Use Their Own Accounts, Analytics, etc.?

If your digital marketing agency wants to use their own analytics, accounts, and pixels rather than the ones you’re already using, it’s a huge red flag. It means if you ever decide to switch to another agency, you could lose access to all that data. You may even lose access to social media accounts with an established following – that’s a big problem for any local business. 

If your new agency wants to scrap your existing accounts and start from scratch, you might want to suggest they use both so that you can still have control of and access to your data.

Our Philosophy – You Should Always Control Your Own Data

Whether you’re a local remodeling business or a large corporation, knowledge is power, and controlling your data is how you get it.

At TIC Digital Marketing, transparency is our goal. That’s why we always give you control of your own data. If you decide to stick with us for the long term, we appreciate your business; if you choose to make a change in your marketing agency, we will be happy to provide you with all the data we have collected while you were a client. 

We can help you market effectively online, develop a quality website, grow your traffic, and generate more leads. Get in touch with us today by calling (858) 280-3792, by sending an email to [email protected], or by filling out the online form on our contact page.

Action Plan

Take a few minutes to apply what you’ve learned here.

1. Think about the other agencies you might be outsourcing your marketing work to. Do you have access to the data they’re collecting? In other words, could you go look at it right now if you wanted to?
2. Next time you’re scoping out agencies to work with, be sure to ask:
   1. “Will you be using our pixels and analytics, or using your own?”
   2. “If you need to set up new accounts, will we have ownership of them?”