As a local small business, you may rely on word of mouth to get your name out there. While referrals are important to your success as a small business, a good local reputation will only get you so far. At TIC Digital Marketing, we know having a good website is crucial to growing your brand and getting more leads. Here are a few reasons why improving your website is crucial to your ability to grow as a business in the future.

A Well-Designed Website Gives You Credibility

When you search for services online, a good website can be an indicator that a business is professional and serious about what they do. Data collected by digital marketing firm Blue Corona shows that 75% of people judge a company’s credibility based on its website design. A poorly designed website is a big red flag for many consumers, and they may believe the quality of your website reflects the quality of the work you do.

Gaining an Advantage Over Your Competitors

In the sports world, sometimes a new piece of equipment or strategy will come out that gives some competitors a clear advantage over others who don’t use it. When that happens, it would be foolish of everyone else on the playing field not to embrace that new paradigm. For businesses, a website works the same way. With digital marketing strategies and web design rapidly evolving in the 21st century, businesses that don’t embrace the change will inevitably fall behind the rest. Which side do you want to be on?

Generating Leads

Ultimately, the purpose of all marketing is to generate leads that translate into more business for you. Having a good website is a big part of that. When consumers visit your website, will it be simple for them to find out who you are and how to contact you? If it isn’t, then you need to find a new web designer!

TIC Digital Marketing employs a team of online marketing and web design experts, and we know how to generate leads with your website and social media. If you’re concerned about how your website is reflecting on your business, we would be happy to speak with you. Call us at (858) 280-3792, send an email to [email protected] or fill out our contact form to schedule your free consultation today!

Action Plan

Take a minute to apply what you’ve learned here to your own website.

1. Go take a look at your website homepage. Is it clear:
   1. What services you provide?
   2. How to contact you?
2. Take a look at a competitor’s website. Does their site:
   1. Look more modern and polished than yours?
   2. Make it clear what services they provide?
   3. Make it clear how to contact them?
   4. Have offers or “freebies” for potential customers?
3. Brainstorm what you can do to one-up your competitor’s website.