As our digital platforms get more cluttered, businesses have mere seconds to connect with their audience. If you don’t hit the mark in one go – you will be swiped away into the abyss. Your brand voice impacts how you’re perceived and how you communicate with your audience. Needless to say, it is one of the most important pillars of your brand image.
Let’s see how you can solidify your brand voice:
Never Fear Repeating Yourself
The average consumer was exposed to 5000 ads per day… back in 2007. Imagine the overexposure right now.
The digital space is cluttered with brands projecting their messages. It’s only human for prospective consumers not to remember what they read the first time.
Things that make up your brand voice – catchphrases, customized call-to-action phrases, or even niche insights – are examples of things you shouldn’t fear repeating. Remember to repeat yourself for a reason, not just because you’re too lazy to cut pointless redundancy.
Focus On Doing One Thing Really Well
Spreading yourself too thin is a widespread occurrence in the marketing world. You get involved doing a bit of this and a bit of that, mastering nothing in the process.
Want to make a mark for yourself? Focus on your core marketing competency. What is it that you do best?
Maybe your expertise lies in making highly actionable content that helps users solve their problems. Perhaps your forte lies in creating engaging infographics.
Pay close attention to your branding efforts that perform really well, and see how they were different from the rest. This will allow you to develop your core branding competency and your brand voice.
Consistency Is Key
From the color palette you use to your tone when communicating with your consumers – consistency is key to achieving increased brand awareness and loyalty.
In fact, customers appreciate it when a business has a consistent brand voice. Industry research reveals a consistent presentation of a brand can increase revenue by as much as 33%!
Consumer recognition is a gradual process. By keeping your branding efforts consistent across all platforms, you slowly get your audience to remember you. You need to think of your brand as something your customers can identify with.