Social-media platforms allow a business to target communities so you have a better chance to strike a deeper connection in less time. More so, social media makes for great advertising and it’s free.
You can update your followers on promotions and new products. Post photos and let potential customers see what you offer. But are you doing it right?
You will not appear on the social media radar if your content isn’t backed by a good strategy. Social media algorithms are smart — but don’t worry, here’s how to make them work for your business.
UGC Is The Way To Go!
User-generated content (UGC) is any content created by people. Brands often share UGC on their social media accounts and marketing channels. It makes a business seem more credible. Websites with UGC experience a 20% increase in returning visitors over time.
User-generated content encourages a visitor to make a quick purchasing decision. 85% of consumers feel UGC influences their buying decisions more than brand content.
Hashtags, Contests, And Giveaways
Most brands ask participants to like or follow a business for their entry to count. This increases the following of a brand — nothing beats the excitement of winning something online!
When people engage with your content (like, comment, or share), social media algorithms work to ensure that more people see it. Linking these to a hashtag is a great way to create buzz on your page and make visitors engage with your content.
Once you set it in motion, follow up with relevant social content.
Business Partnerships Boost Your Brand
Google predicts that by 2020 over 85% of online content will be consumed in richer formats i.e. videos. When you offer influencers free products and sponsor them you can ask for UGC— all at a minimal cost.
Don’t forget that social media is, in essence, social. The more active you are the more opportunities to discover potential partners.
Small businesses should focus some of their social-media strategy on building partnerships. Try to find other businesses that do work related to yours, and reach out to them with a mutually beneficial partnership proposal.
Scheduling Content Can Save Time
Consistency is your best friend on social media. Small businesses need to post frequently to stay relevant.
- It keeps your followers guessing — anticipation makes your offering appear more attractive
- Adds variety to your feeds. So plan and avoid repetition
- Two posts a week may or may not work so give some thought to frequency
- Make sure your next product resonates with the audience
Small changes can make a huge impact on the growth of your business.
Is your business ready to take the Internet by storm? Get in touch with us today!