So, you’ve discovered you need to build a social media presence for your small business, but where do you start?
Here are the basic steps to get you started on your social media journey. If you already have these covered, move on to our more advanced social media techniques.
Complete your profile
When you create a new account on any social media platform, you are asked to fill in your personal information including an “About” section which allows you to provide a quick bio about your business. It’s best not to leave any fields empty—even if they are optional—and to fill in all the blanks. In the long run, this will help potential customers find your business and will let them know you are an active social media member, letting them know they can reach you there. Additionally, keeping your contact information and hours up-to-date is essential because most people will view your social media before going to your website.
The last thing you want to do after taking the time to complete your profile is leave your page untouched. Keep in mind: people will unfollow profiles that don’t show much activity. You must post consistently. This is one of the ways to ensure customer engagement. Prospective customers can’t engage with your small business’ social media if there’s no posts to engage with. The best way to keep up with this is to create a content calendar which outlines exactly what you will post each day of the month.
Check your messages regularly and respond as soon as possible. If someone comments on your post, comment back. Make sure you’re checking those notifications daily! Follow other businesses as well and engage in their posts through comments, reposts, and tags. This is how you will get more eyes on your business and build your social media presence. Remember, the goal of social media is to be social.
If you don’t feel your small business has the capacity to begin your social media efforts, you may find it more efficient to hire a marketing agency to run your marketing efforts. If you want to talk to an expert about social media marketing, reach out today or fill out the form below for a free consultation!