Maximize Leads from Your Next Home Improvement Show: Part One

If you own a kitchen & bathroom remodeling business, setting up a booth at the next home improvement show in your area can be a great way to grow your business and meet potential customers. Meeting homeowners face-to-face in a personal setting can be an invaluable part of landing your next job.

But is your business really ready to get the best leads from your next home show?

You already know that laying the proper foundation is crucial to any job you do, and the team at TIC Digital Marketing is here to help ensure your digital foundation is strong and ready to support your growing business.

With the right planning and setup, you can turn your next home improvement show into one of your most beneficial lead generation campaigns. Today, we’re sharing the first part of our 9-part guide to maximizing leads from your next home improvement show. Be sure to check back with our blog soon so you don’t miss out on any of this invaluable information!

1. Set Event Goals

If you want to get more leads and better jobs from your next home show event, you need to set clear, trackable goals you can use as a metric for future success. Before you set up your booth, ask yourself the following questions:

• What type of leads do you want to generate from the show?

You will meet all sorts of potential clients at a home show, so you need to decide which ones to focus your efforts on. Do you primarily want to work with residential clients? Businesses? What is the price point for your services? When you understand what types of clients you want to work with, you can give them more attention.

• How many leads do you want to collect from the show?

There is a lot of lead-generation potential in home improvement shows; how many do you want to collect? Some customers may be looking to start work ASAP. Can you fit them all into your short-term schedule? Others may be in the “dream stage” and may not be ready to start for a year or more, but it’s still valuable to get their contact info so you can keep your pipeline full in the long term.

When determining your lead goals, try thinking about how many you need to collect to turn a profit.

• How many of those leads do you need to convert into customers to profit from your investment?

Setting up a booth at a home show can be expensive, but it’s usually a good investment – as long as you’re taking steps to maximize the return.

Consider the money you’re spending in registration fees and on tables, merchandise/giveaways, décor, and everything else you need. Next, figure out how much money you can realistically expect to make from each lead. There will be a break-even point, and everything beyond that will be profit for you.

Meeting potential clients at trade shows requires an investment of time and money, but with the right preparation, it will pay off for you in the long run. TIC Digital Marketing can help you maximize your investment. Get in touch with us by calling (858) 480-9932, send an email to [email protected], or fill out the online form on our contact page to set up your free consultation, and be sure to check back for part 2 of our series on maximizing leads from your next home show.