As a small business, getting new leads is crucial to your success. If you’ve been following our blog, you already know plenty about how to generate leads for your business, but are they the right kind of leads? Qualifying leads is one way to weed out the good leads from the bad, but it can take a lot of work. But what if you could get your leads to qualify themselves? TIC Digital Marketing can tell you how!
Invite People to Fill Out Additional Information
If your leads are really interested in what you’re offering, they won’t mind giving you a bit more info. If they’re not interested in taking this step, they probably weren’t that serious to begin with, and you just saved yourself a lot of time trying to chase them down.
Provide Additional Information about What They Need to Move Forward
In many cases, your leads will drop out when they find out what’s involved in the process. Why not let them know about those details before you waste time getting them to that step?
Expedite the Process for Your Best Leads
Leads who are truly serious may just want to cut to the chase; in those cases, you don’t need to spend time and effort selling them. When you find a lead that is highly qualified (perhaps a lead that gave you additional information in our first tip), offer them an expedited process that will convert them more quickly.
We Can Help You Learn to Qualify Your Leads
Not every small business owner is a marketing expert, and that’s OK. It’s easy to waste time, money, and effort on your marketing if you don’t have a plan. TIC Digital Marketing can help you develop that plan! Our team can set up a framework for generating and qualifying leads so you can use your marketing dollars more efficiently.
Take a minute to apply what you’ve learned in this post.
- The first step to helping your leads qualify themselves is to know what a qualified lead is. Think through your ideal client:
- What work do they need done?
- What’s their budget?
- What’s their timeline?
- Set up a form on your website to collect this information from potential clients, and prioritize leads that provide information that matches your “ideal” client.