With any major decision, there will always be benefits and risks, and outsourcing your marketing is no stranger to that. Here are some pros and cons you should know.

Outsourcing Benefits

1. Saves you timeOne of the obvious benefits of outsourcing your marketing, and a main one, is that it will save you time. It could prove to be a more efficient option for your business because outsourcing frees you up from the managerial duties of marketing and gives you more time to focus on other important aspects of your business.
2. Gets experts on the jobAnother great benefit of outsourcing your marketing is that you’ll be working with experts who specialize in this area. They’ll know exactly what to do to get the results you want and will be able to guide you on next steps to maintain marketing efforts.

Outsourcing Risks

1. Less control over final productSomething you must consider when outsourcing is the fact that whoever you choose to work with will be working on your product without your day-to-day input. This means you could end up with a final product you didn’t approve beforehand.
2. Contracts can keep you “locked in”Hiring marketing experts means you’ll need to agree to the big “C”—a contract. This can be risky if you outsource with a company that isn’t providing the results you hoped for.

Before you decide to outsource your marketing, here’s how you should go about doing it:

• Find a few companies first! Take the time to shop around and find the company that is the best fit for your marketing needs.
• Once you find a potential company, peruse the company website and look through past work they’ve done. If you see something you like, make note of it and give them a call.
• After doing your research, set up meetings with any companies you are considering and learn more about their services. Something to consider is that you don’t have to hire the company to take over all marketing duties. You can hire them for specific marketing activities you want to focus on instead.

If you’re considering outsourcing your digital marketing, we invite you to contact us. We can schedule a free, no-obligation consultation to see if we can meet your needs and help you achieve your goals.