Maximize Leads from Your Next Home Improvement Show: Part Two
Are you a kitchen and bathroom remodeler who has exhibited at a home improvement show? Or are you planning on setting up a booth at one soon? If so, you will want to read TIC Digital Marketing’s 9-part guide to maximizing your leads from home shows.
In our last installment, we told you all about how setting concrete goals can help you get better returns from your home show investment. Today, we will be telling you how you can prepare to follow up on those leads!
2. Plan Your Follow Up
Having a follow up plan to engage, nurture, and build a relationship with your new leads will greatly increase the chances of them becoming a customer in the future.
For effective post-event engagement, you should have the following in place:
- A Process for Adding Leads to Your CRM and Email List
Your customer relationship management (CRM) system will be your primary tool for keeping track of leads and contacting them in the future. Before you start collecting leads, make sure your CRM is set up and that you have a process for efficiently adding your new contacts. You can do this manually but using a high-tech solution will save you time. If you don’t know how to do that, a digital marketing firm can help you.
- Post-Event Thank You Email
You can start planning your first outreach before you ever even get to the home improvement show! Try sending a quick thank you to everyone who gave you their contact info. They may have spoken to other remodelers at the show, so the ones who get their business will likely be the first ones to reach out. Planning this step ahead of time will give you a leg up on your competitors.
- Additional Touchpoints to Engage Leads in the Following Weeks
When we talk about getting leads, we mean collecting the contact info of potential customers. Getting their email address to put in your CRM is the bare minimum. You may want to collect more contact information so you can reach out in other ways.Try creating a simple form to use at the home show, asking for their name, email address, phone number, and home address. That way, if they don’t respond to your emails, you can call them or even send a direct mailer to their home. You can use a tablet with your online contact form, or even put your form on paper if you want to go low-tech.
Preparation is the key to being successful in any endeavor, and preparing for your follow up is crucial to converting your home show leads into paying customers. In our next installment, we will outline some more preparatory measures you can take before you set up your booth at your next home improvement show. Check back with our blog for part three, or contact TIC Digital Marketing by calling (858) 480-9932, by sending an email to [email protected], or by filling out the form on our contact page.