Paid ads is something small businesses often dismiss as something they will focus on when they have a larger budget. Well, what if we told you almost half (46%) of small businesses actively invest in paid ads? Well, here are some expert tips for you to get started.
Choose Your Target Audience Carefully
If you own a small car repair shop, why advertise your services to people across the globe?
Paid ads allow your small business to choose your target audience – people most likely to click on your ads. For a small business, this can mean targeting your buyer persona around your vicinity.
In fact, you can choose between demographic, psychographic, behavioral, and geographic parameters to arrive at the right audience.
Personalize Your Message
Keeping the customer at the core of marketing creative is crucial for achieving marketing success. As David Ogilvy put it: “If you can’t turn yourself into a consumer, you probably shouldn’t be in the advertising business at all.”
As more business customize their offerings to consumer pain points, 72% of buyers report engaging solely with marketing messages that relate to their interests. You wouldn’t want to miss out on them.
Target Long-Tail Keywords
As the name implies, long-tail keywords are search terms that consist of three or more words. This means they are more detailed, relevant, and denote high interest from the user.
In fact, 70% of all organic traffic comes from these long-tail keywords. Small businesses can optimize for these highly specific keywords and benefit from increased conversion.
With a low cost per click and keyword difficulty, these terms are easy to rank for and act as a great source of bringing qualified traffic to your website.
If you’re thinking it’s time to get started with paid ads, but aren’t sure where to start (or if you’re running them already and need a helping hand), get in touch with us. We’re always happy to help.