Maximize Leads from Your Next Home Improvement Show: Part Three

Attending home improvement shows is a great way for any kitchen and bathroom remodeler to get more leads and more work in the future. TIC Digital Marketing is here with our 9-part guide to maximizing your home show leads!

Last time, we told you about some preparatory steps you can take to get ready for your new leads; today, we have some information about how you can get your website ready for the flood of new visitors you will experience after your next home show.

3. Check Your Website’s Readiness

Your website is the foundation for your marketing, both online and off. Over 38% of event attendees will visit a company’s website after engaging with their booth at a trade show.

If you want to convert leads into customers, you need to make sure your website is:

• Mobile Friendly
  Over the past several years, the share of web traffic coming from mobile users has increased significantly while the share of desktop users has steadily declined. Today, more than half of all website traffic comes from mobile users. If your website isn’t optimized for mobile, those users will probably look somewhere else. Before you set up your home show booth, be sure your website and your contact forms are optimized for mobile users.

• Loads Properly and Quickly
  Today’s internet user has little patience for buggy sites. If your website doesn’t load properly within a few seconds, the user will quickly move on to one that does. Before you start giving out your web address at a home improvement show, do some test runs to ensure everything is working properly.

• Has a Working Lead Capture Form to Collect Info from a Visitor
  The whole purpose of your website is to give visitors an easy way to give you their contact info. If you don’t have a contact form that is easy to find and submit, you could be missing out! As you prepare for your next home improvement show, make sure your website has a contact form at the top of the page and make sure it works properly. It’s best if you set up your contact form to automatically add leads to your CRM. A digital marketing firm can even help you set that if you need assistance help.

Your website should provide a fast, responsive, and seamless experience to make the most out of high-value traffic from a home improvement show. If you want to make sure your website is up to the task, get in touch with TIC Digital Marketing by calling (858) 480-9932, send an email to [email protected], or fill out our contact form. In our next installment, we will tell you about all the benefits of setting up a landing page specifically for home improvement show leads.