Maximize Leads from Your Next Home Improvement Show: Part Six
In the previous installment of our 9-part guide to maximizing leads from your next home improvement show, we gave you some tips on streamlining your contact form. This is a great way to ensure you don’t miss out on any high-value leads.
Of course, once you get the email address of a potential client, you will need to put it to good use, and that means entering it into your Customer Relationship Management System (CRM). You could do it manually, but the team at TIC Digital Marketing has a better idea that will save you time and effort:
6. Connect Your Lead Form to Your Email Platform
Once a lead submits their info to your contact form, you need a way to efficiently manage and communicate with the new potential customer.
- The best way to do this is to connect your website’s contact form directly to your CRM or email marketing platform.
You can then set up an automated process that will add new leads to your event contact list so you can follow up with them later – preferably with a killer email sequence that thanks them for their time and provides them with ways to further engage with your business. In addition to saving you time, automation can also improve your conversion rate; a recent report showed that 77% of marketing professionals using automation said they convert more leads than they did without automation.
We know that automating your lead capture process can be a bit confusing, especially if you are more comfortable on a job site than you are sitting in front of a computer. If you want some help, TIC Digital Marketing can set up your CRM, develop an automated lead capture form, and even work with you on your post-event email sequence.
Get in touch with us today by calling (858) 480-9932, by sending an email to [email protected], or by filling out the form on our contact page. When you’re done, don’t forget to check back for the next part of our series on maximizing the leads from your next home show.