Marketing Self-Assessment for Kitchen & Bathroom Remodelers Part 8
If you have taken our Marketing Self-Assessment and have followed along with our companion blog series up until this point, you know almost everything you need to know about how the most successful kitchen and bathroom remodelers promote themselves. Today, we have one more bit of valuable information for you.
Now that you are established and ready to take your business to the next level, it’s time to think hard about your branding. You may be familiar with this term, or it may be new to you; either way, read on to find out more about branding and how it can influence the success of your business.
What is Branding?
To put it very simply, branding is your defined business identity. It helps define who you are as a company, distinguishes you from the competition, and helps form your potential customer’s perception of you and the work you do.
Branding is the visual/stylistic messaging you communicate to the public
- Your logo (including fonts, colors, imagery, and more)
- Your website and social media
- Your business cards, brochures, yard signs, mailers, and flyers
- Your style of dress
- The vehicles you use
- The way you communicate with clients: in conversation, in emails, and in ads
Why is Branding Important?
Consider a remodeler who has no logo, wears a dirty T-shirt to a consultation meeting, drives a filthy truck, and speaks to clients in a gruff manner. This person may find success but may have trouble attracting high-dollar customers.
On the other hand, the kitchen and bathroom remodeler who wears a clean shirt that matches the color of their truck (with a logo on the door) and speaks to clients using a professional tone will make a different impression. These aspects of branding will help you instill trust and create an identity that is memorable. The most desirable clients expect these things and will be less likely to hire you without them.
Finding and Developing Your Brand
Branding may not be something you think about much, but if you want to be one of the top kitchen and bathroom remodelers in your area, you will need to find an identity that’s suitable for growth in the long term. If you want to develop an online brand identity that appeals to potential customers and truly expresses who you are as a contractor, the team at TIC Digital Marketing can help. We have assisted many businesses in finding the right brand for them and we can help you too. Call us at (858) 480-9932, send an email to [email protected], or fill out our contact form to set up a consultation with our brand specialists. We can also assist you in a range of other areas, so be sure to get your copy of our Marketing Self-Assessment Tool to identify any weaknesses in your marketing strategy so you can start fixing them!
