Marketing Self-Assessment for Kitchen & Bathroom Remodelers Part 7
In this companion blog series to our Marketing Self-Assessment, the team at TIC Digital Marketing has given out several tips to help kitchen and bathroom remodelers develop a sound growth-oriented marketing strategy. In part 6, we discussed email marketing and automation; today we will be talking about reputation management.
Your growing business is already receiving public feedback from past clients. Ideally, all your feedback would be positive, but that doesn’t usually happen in the real world. Whether a review is positive or negative, it can be useful in your marketing efforts. Remember, it’s how you deal with feedback – both positive and negative – that will determine your success moving forward.
What is Reputation Management?
Reputation management is the practice of influencing the public conversation about you and the work that you do.
The first step is making sure you have good reviews to work with. Create a plan to solicit positive feedback after each successful job. Email automation can be used to encourage review submission. When it comes in, you want to do everything you can to amplify it.
You can feature the feedback satisfied customers leave on review sites (ex Google, Yelp, Angi) on your website and social media. Display “star ratings” on your home page. Include review snippets in project descriptions and portfolios. Caption Instagram pictures with a quote from a happy customer. These are all ways to leverage positive reviews you’ve worked hard to own.
And if (When) you receive negative feedback, you will want to take steps that mitigate the damage caused to your reputation.
If you are getting negative feedback, social media and ratings sites can give you the opportunity to respond directly to the person who left it. In some cases, this can result in a positive resolution for you and your business. On the other hand, a botched reputation management attempt can end up making things worse and give your detractors more motivation to spread damaging material about you.
If you are serious about reputation management, your best bet is to utilize reputation management software that alerts you when new reviews are posted so you can publish the good ones and address the bad ones in a timely manner.
Do I Need Reputation Management?
Getting some negative feedback is unavoidable, and dealing with it the wrong way can sink your business in the long term. That’s why it’s important to have the strategy and tools needed to best manage this vital aspect of your kitchen and bath remodeling business.
The team at TIC Digital Marketing knows how to amplify your positive responses and can help you mitigate the harm caused by negative ones. If you want to find out more, call us at (858) 480-9932 to schedule a consultation. You can also send an email to [email protected] or fill out our contact form, and don’t forget to get your copy of our Marketing Self-Assessment Tool and read the final blog in our companion series to find out more about your brand and how it can make you more successful.
