Marketing Self-Assessment for Kitchen & Bathroom Remodelers Part 5
Successfully marketing yourself as a kitchen and bathroom remodeler takes a concerted effort over time, but if you take the steps to build a solid marketing foundation, your efforts will pay off in the long term.
The team at TIC Digital Marketing has developed a Marketing Self-Assessment Tool that will allow you to identify any weaknesses in your marketing strategy. By using this tool and following along with our companion blog series, you can learn how to get more website traffic, more leads, and ultimately more jobs.
In Part 4, we told you about Pay-Per-Click advertising; today we will fill you in about social media and how you can use it to get new leads and engage with past customers to keep your pipeline filled.
Social Media and Digital Marketing
Connecting with others on social media apps is one of the most popular online activities today. In 2021, about 82% of the U.S. population had a social media profile – That’s around 223 million people!. These users are already viewing social media content every day, so why not take advantage of that and use these apps to put yourself out there?
There are various ways you can harness the power of social media to get more leads and better jobs. The first step is setting up business profiles on the essential platforms. At a minimum, you should have a presence on Facebook, Instagram, and Pinterest – and regularly update them with original content tailored to appeal to your ideal customer. Photos of your completed work, work-in-progress videos, and concepts for the future are all good ways to maintain a social media presence. Providing helpful DIY tips and audience-appropriate humor can also help build an audience and engagement.
Pro-tip: Don’t forget past customers! Reach out and invite them to follow your accounts and like your pages. Encourage them to share with their friends as well. (And remind them that you’re available for future projects!)
Once you’ve established an audience, you can actively engage them and make yourself available to answer questions and reply to comments. (You can also hire someone else to manage this for you.) Even without active engagement, your social media presence will help in establishing credibility and building trust with prospective customers.
Why Social Media is Important for Marketing
The digital marketing landscape has evolved dramatically as social media has become more popular. If you don’t adapt to those changes, you will get left behind by your competitors. At TIC Digital Marketing, we understand that mastering social media takes some effort and ability and that you may not have the means to do it; that’s ok! Our team can help you. Give us a call at (858) 480-9932, send an email to [email protected], or fill out our contact form to set up a consultation about your social media strategy, and keep following along with our Marketing Self-Audit blog series for more valuable marketing tips in Part 6.