Marketing Self-Assessment for Kitchen & Bathroom Remodelers Part 4
If you have been following along with the companion blog series to our Marketing Self-Assessment, then you have already gained some valuable insights into how to improve your website’s functionality and content. In part 3, we told you more about Search Engine Optimization (SEO), which can get you plenty of organic traffic, but there is another step you can take that will give your site a major boost.
If you are a kitchen and bathroom remodeler who has not considered Pay-Per-Click advertising (PPC) before, here are some reasons why you might want to incorporate it into your marketing strategy:
What is Pay-Per Click Advertising?
You can drive traffic to your website organically or with paid ads. PPC is an advertising model in which you put up an ad on a website and pay a small fee every time it gets clicked. PPC advertising is commonly used on search engines, but it can also be used on social media sites or any other site that allows ads.
Starting a PPC ad campaign is always a sound investment that is bound to pay off for you in the form of more leads and more jobs. There are many great reasons to consider starting a PPC campaign, including:
- You define your budget and ad spend
- You can turn your campaign on or off as needed (for example, you could turn it off when you are getting enough leads to keep your pipeline full
- It allows you to target specific demographics and geographic areas, making it a very efficient way to reach the people who are most likely to use your services
- It gets more effective over time
Do I Really Need Pay-Per Click Advertising?
If you are reading this, you are probably a kitchen and bathroom remodeler with an established business, and now you are looking to grow. You may have gotten by on organic web traffic and word-of-mouth up until this point. But if you want to take your business to the next level – creating a more steady flow of leads, landing higher-quality/higher value jobs – then you need to get serious about advertising.
That means investing in PPC ads. Believe us when we tell you that the biggest and most successful competitors in your area already use Pay-Per-Click advertising to get the best customers. If you aren’t doing the same, you will be at a disadvantage on search engine results pages. Without a robust PPC campaign, your website is unlikely to appear above the fold on critical searches like “kitchen and bathroom remodelers near me,” and you may even end up on the second page.
Setting Up a Pay-Per-Click Advertising Campaign
PPC ad campaigns are a critical component of marketing, and if you want to add them to your strategy, a digital marketing firm like TIC can help! Call us at (858) 480-9932, send an email to [email protected], or fill out the form on our contact page to set up a consultation. And if you haven’t yet completed your Marketing Self-Assessment, be sure to do so and read over part 5 of our companion blog series.