Marketing Self-Assessment for Kitchen & Bathroom Remodelers Part 3
In part 2 of our companion blog series to our Marketing Self-Assessment for kitchen and bathroom remodelers, we shared some ways you can increase website visitor engagement and lead conversion. The tips in that post will work well for you if you already have plenty of traffic to your website. But what if you don’t? In that case, Search Engine Optimization (SEO) can help your site rank higher and bring more potential customers to your site.
If you want to drive more traffic to your website, read on to find out more about SEO, and be sure to complete our Marketing Self-Assessment to evaluate your marketing and find areas in which you can improve.
What is Search Engine Optimization?
SEO makes your website appear more attractive to search engine algorithms, leading them to place your site higher on their results pages.
SEO strategy starts with keyword research. Identify the search terms homeowners might use when they are looking for a kitchen and bathroom remodeler for their next job and incorporate them into your website content. One example would be “kitchen and bathroom remodelers near me.” They might also include the names of communities in your service area. When you include keyword phrases like these in your website content, search engine algorithms will see that it is relevant to people searching those terms and will rank your website higher for relevance.
Why is Search Engine Optimization Important?
Without traffic to your website, you won’t get good engagement and you are unlikely to get any conversions. Since getting conversions is the primary purpose of your website, you will want to ensure all your content is geared towards that goal. Good SEO will improve your visibility online. That means more people will see your website, and the more your online traffic increases, the more leads will be generated.
How to SEO Your Website
While you may be able to get some traction doing SEO on your own, a digital marketing firm will have more resources and more experience that will help shape your strategy. At TIC Digital Marketing, we specialize in Search Engine Optimization and we can help you improve your website content to give you better search engine results. Get in touch with us by calling (858) 480-9932, by sending an email to [email protected], or by filling out the form on our contact page. After you schedule a consultation with our team, read over part 4 of our Marketing Self-Audit companion blog series so you can get all the background information you need to make your conversation with us more productive.