As a small business, you’re probably already doing some type of online marketing activity, but if you’re not collecting data, you could be missing big opportunities. Marketing reporting is a great way to find out valuable information about your customers and which campaigns are working best for you. The team at TIC Digital Marketing is here to tell you about some of the many ways marketing reporting can make a big difference for your small business.

Small Changes Can Make a Big Impact

When you change up your marketing strategy, there’s no way to know if that change was successful unless you collect data on your campaigns. One small change – like targeting your ads at a different age group, for example – could make a big difference in the number of calls you get. Your marketing reports will inform you of that difference so you can alter your marketing strategy in the future.

Don’t Try Something New Without a Way to Quantify Success

In the scenario above, a small business owner was able to make an important strategy decision because of the data in their marketing reports. If you try anything new without having a way to quantify the success of that change, you will be missing out on data that could make you more successful.

Watch Your Progress Grow Over Time

We all love being able to see how well we are doing compared to last year. With marketing reports, you can track your performance over time. If you’re dong well, that can be a big motivator; if you start to fall behind your year-over-year numbers, you can make changes to correct any issues before they get out of hand.

Call Tracking

Your most valuable leads are the ones that actually pick up the phone and call you. Call tracking allows you to collect data about the people who call you so you can determine where they’re calling from and which platforms they were using when they decided to reach out.

Marketing reports can make a huge difference in the way you market yourself online, but you may not be set up to collect and analyze them on your own. If you need help setting up a marketing reporting framework for your small business, get in touch with TIC Digital Marketing today! Call (858) 280-3792, send an email to [email protected], or fill out the form on our contact page to find out more!

Action Plan

Take a few moments to apply what you’ve learned here to your own business.

1. Do you have any marketing data to look at from the past year? Your website traffic is a good place to start.
   1. Do you see an improvement from last year at this time? What about the past few quarters?
2. Make sure you have a place to track when and why you made changes to your marketing. That way, you’ll be able to use concrete dates for comparing data.
3. If you get a lot of inbound calls, consider using call tracking to keep track of where people are finding your phone number.