As we approach the end of the year, senior living communities all around the country are gearing up for an influx of residents. The third and fourth quarters of the year usually see an increase in leads, sales, and move-ins. If you’re marketing for senior living communities, it’s a great time to boost your efforts. For example, in the summer, fair weather makes it easy for seniors and their families to make the transition to a senior living community. During the holidays, family members are more likely to visit older relatives, and they’re more likely to notice health problems that may have them considering a senior living community.
For senior living communities, the end of the year can mean a big chance to take on new residents. If you’re looking for new residents at your senior living community, don’t miss out on these opportunities.
Look at New Sources to Generate Leads
As time goes on, household decision-makers are getting younger and younger. Senior living facilities in the past have gotten away with marketing strictly to the baby boomer crowd. But those same boomers are the ones who now need skilled care. If you want to market effectively nowadays, you need to capture the attention of a whole new generation. Mass-mailing and print ads may have worked in the past, but you’ll need to diversify your strategy for Gen X and millennials. Talk to a digital marketing firm about online and social media ad campaigns that can help you capture leads.
Follow up on Every Lead
The beauty of digital and social media marketing is that they allow you to target leads with laser precision. This helps you capture a larger audience for fewer of your marketing dollars. Just remember that once you’ve identified a potential lead, don’t let them get away! Your first contact is the most crucial, but if you can’t convert on the first try, don’t lose hope. Keep in touch with every lead and always follow up (multiple times if necessary). Social networks are a great medium for this type of interaction because they allow you to speak directly to potential leads and target advertising specifically for their demographic.
Provide the Services Your Residents are Looking For
It’s one thing to reach an audience; but converting them is an entirely different animal. If you want your marketing efforts to be effective, you need to be sure your community provides the services today’s seniors are looking for. While assisted living and skilled care will always have a place in the senior living marketplace, newer concepts like independent living condos, memory care, and assisted living cottage homes are more in-demand now than ever. Before you revamp your marketing plan, be sure your facilities are up to modern standards.
As more baby boomers retire, America’s senior living communities will be competing to capture their portion of the market. If you want to claim your slice of the pie, you’ll need to adapt your marketing strategy. Luckily, TIC is here to help! As a boutique digital marketing agency, we’re uniquely equipped to assist senior living facilities with their online marketing efforts. For a free quote on digital marketing services or a free website audit, get in touch with us today! Dial (858) 480-9932, send an email to [email protected] or fill out our contact form below. Q4 2019 could be your opportunity to reach new heights of success.