If you want to market your kitchen and bathroom remodeling business, it helps to get inside the heads of potential clients. Consider how they shop and make decisions as you focus your efforts. TIC Digital Marketing has a few tips for each stage of the decision-making process that will put you ahead of your competitors.
“We Need a Remodeler”
Before your clients ever make a purchase, they will be searching online to get ideas. This is where your social media content can give you a leg up. Whether they want to do a remodel for personal reasons or to enhance the value of their home, they will probably be wondering where to start, how long the project will take, and how to choose the right contractor for the job. Your social media pages can address these questions, and don’t be afraid to get creative with your content. Try making a short video where you talk about the remodeling process and be sure to give your viewers information about how they can opt-in to your mailing list by providing their email address.
“How Will We Do It?”
As your potential clients come closer to deciding, they will have questions. What are some upgrades that could increase my property value? What do I need to know before a project begins? If you had strong calls-to-action in your social media content, they will think of you when they need answers and they will know exactly how to contact you. Review sites and search engines can help you in this stage as well, so be sure to invest some time and money in getting profiles on all review sites and even setting up paid ad campaigns.
“This is the One”
This is the stage where a client decides who will be doing their job. Here, direct (phone, email) and in-person communication will take over. Share your history of successful projects and let them know you are knowledgeable and carry all the necessary insurance. A free in-home consultation is the perfect opportunity to accomplish all these goals, so you can offer one on your website, social media pages, and review pages. If you play your cards right during this stage, the client will choose you and you can begin work.
“Our Remodeler Did a Great Job!”
Your marketing work isn’t over when you finish the job; you want to make sure this client will call you immediately the next time they need something done. When they are satisfied, ask if they wouldn’t mind writing a review you can post online, and give them some business cards or pamphlets to share with friends and family. If they opted in to your email list, send them emails periodically so your name will be fresh in their mind the next time they think about their next project.
Maintaining a social media presence and communicating effectively with clients is a big job, especially for a busy kitchen and bathroom remodeler. If you need a hand, TIC Digital Marketing is here for you! Get in touch with us no matter where you are located by calling (858) 280-3792, by sending an email to [email protected], or by filling out the online form on our contact page.
Take a few minutes to apply what you’ve learned here to your business.
- Check your website and social media pages briefly. Do they include easy ways to contact you for a consultation?
- Think through how your successful sales usually go – from first contact to closing the deal. Is there anything in that process you think could be improved? How?