In order to achieve online success, visitors need to be convinced to stick around and explore a business website — but how, exactly?

That is where a landing page comes in. A good landing page is meant to engage a visitor and keep them interested. One should have a plan for the perfect landing page to run a successful small business — unless you want the visitors to just roam around and leave! 

We discuss the key factors you should focus on to get the most out of your landing page for your business.

Offer Value And Be Concise 

Tip the scales in your favor with appealing offers — something that your visitors will immediately sign up for! 

Discuss how your service will benefit them: include relevant material, free demos, quotes, or offer trials. 

Don’t make these too long, either. Be crisp and do not overwhelm the visitor, so avoid long-form content. Research shows putting multiple offers on your landing page can reduce conversions by 266%.

Long-form content doesn’t work for landing pages as it does for blog posts. It keeps the visitor from performing the required action — especially mobile users. 

Most visitors want to see what you offer, make a decision, and get out. So make it easier for them. 

Forms in Smart Places Generate More Leads

It takes 0.05 seconds for a visitor to determine whether they’re going to stay or leave. Around 38% visitors leave if they find the content boring. You can’t simply slap the form on the page and expect to generate leads. 

Placing a lead capture form too early on a page can cause conversion friction: You now have a visitor second-guessing their decision to fill out the form. 

Marketers need to strike the right balance and put forms in smart places. The purpose of a landing page is to help you achieve more conversions, so make sure it does that. 

Retain their attention and remove distractions such as navigation links at the top, bottom, or side of the page. 

If a user finds your landing page confusing, chances are they will never revisit. So highlight the benefits of signing up so the visitor has a motive to stay and share information. 

Follow Up!

In the real world, sales are only made after the first 50 meetings and the digital space is no different.

Just because someone joins your mailing list or takes a quiz doesn’t guarantee they will become a customer. 

You need to convince them that the product can benefit them. If you contact a potential customer within an hour they visit the website, you are 60 times more likely to convert them than if you contact them after 24 hours have passed. 

Share a valuable article or eBook. It could serve as free consultation if your potential customer is curious. 

What To Do

Remember you don’t want to attach too much and confuse them. Send them relevant and personalized content. Remind them of why they signed up. That’s it. 

Make use of the tactics discussed in the piece to generate demand for your product or service — and ensure maximum conversions for your business!  

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