As a small business owner, you know how difficult it is to compete with multi-million dollar businesses that have unlimited resources to just about everything, especially people. They may have the ability to get their commercials played at prime hours of the day and have their advertisements posted on billboards, but these methods aren’t always effective for reaching the people you want.
How do you reach those people?
Consider inbound marketing: a tactic that may seem small in its execution but mighty in results.
Build an email list
You don’t just need people; you need people who are interested in your business. Grow your email list by adding a subscription option to your blog posts and occasionally encouraging people to sign up throughout your website, then making sure it’s worth their while. What will you offer to entice your audience to subscribe? Quality content — it’s a proven way to boost leads for businesses.
Create lead magnets
What content will attract leads to your business? Content that is conducive to their needs.
Once you have your email list, you must handle it with care. You don’t want to send junk or tons of sales pitches.
The whole idea behind inbound marketing is that it’s subtle and indirect. You are giving people the content they want rather than spewing information that may or may not pique their interest. This builds trust.
Search engines will become your best friends as you research your target audience and dig into what information they’re craving. Think about tips you can offer, or helpful links and articles.
Build a blog that answers questions or solves problems
A blog is a great way to offer your audience insightful information. Your blog should speak to the areas of need that other blogs do not and become a leading source of information.
Think about this: What does your audience need help with the most? In what areas is there a lack of information? Then, quite naturally, as you become a reliable source, leads will come to you.
Though less intrusive, using inbound strategies to generate leads for your small business has proven effective because of the focus on building relationships, rather than selling a product. As you are pursuing your inbound marketing efforts, remember that all relationships take time to build and the really good ones stem from individuals who are willing to put in the work.
If you’re ready to set up an inbound marketing channel but don’t know where to start, reach out by giving us a call at (858) 280-3792, sending an email to [email protected], or filling out our contact form below.