If you’re having trouble reaching leads and converting them to customers, do not fear…inbound marketing is here!

Inbound marketing could easily be a small business’s best friend as it allows your business to use tools and tactics that are actually accessible to you to draw people in.

Here are a few need-to-know basics of inbound marketing to get you started.

Inbound marketing basics

In short, inbound marketing involves all the basics necessary to grow your business—a website, SEO, lead magnets and social media. Inbound marketing involves strategies that are more about nursing your prospective customers’ needs rather than your own. [It] focuses on helping customers while simultaneously driving business growth. The way you implement those strategies depends widely on the content you decide to publish on the platforms you possess.

You may already have what you need

If you already have a website, SEO strategies, lead magnets and/or social media then you’ve already got a head start on the inbound marketing process! Just make sure these things have been updated so they can effectively meet the needs of your potential leads. If you’re unfamiliar with any of these terms or feel you need assistance sprucing up one of these areas in your own business, you may find it more efficient to have a marketing agency run marketing efforts for you.

Be intentional about what goes on your website

Let’s be honest. We all get tired of being slammed with useless information from advertisements and spam emails. Well, inbound marketing helps you avoid all that. Inbound marketing is all about publishing content that is valuable to your customers. You’ll need to determine the type of content your audience wants to see. Place the focus on solving their problems and answering their questions. Here’s more on how to build that content.

You’ll also want to make the conversion process to become a lead easy for site visitors. You can create a seamless process by making any offers on your site clear and precise and by creating a clear call to action that plainly reveals next steps which can be accomplished using buttons.

If you need assistance implementing these practices, we’re here to help! Reach out to us for any questions you need answered.