We have already told you about some ways you can get good leads for your small business, but getting leads is only part of the equation. If you want to convert those leads, you will need to qualify them and find out which ones are really serious about patronizing your business. Lead qualification is a process that can take time and effort, but there are some ways you can speed things up. The marketing gurus at TIC Digital Marketing have a few ideas you can use to turbocharge your lead qualification process.

Don’t Be Afraid to Ask for Additional Information

You will never find out anything about your leads unless you ask the right questions. Put together a list of questions that will help you find the most qualified leads and don’t be afraid to ask! If your leads are serious, they will be happy to provide more info, and the ones that aren’t serious will drop off without any additional effort from you. Or you can let them know more quickly if it’s not a good fit.

Find and Prioritize More Engaged Leads

They say the squeaky wheel gets the grease, and that’s true of lead qualification as well. If you have a group of leads that are more engaged, or if your questionnaire reveals them to be more qualified than others, focus on those leads so you don’t waste time on leads that are unlikely to convert.

Allow Them to Book Appointments by Filling Out a More Detailed Questionnaire

Appointments with potential customers can be time-consuming. If you want to get the most out of your efforts, allow your leads to fill out a more detailed questionnaire to fast-track the process. This will help you quickly identify the most enthusiastic leads that are likely to convert.

Save Phone Calls/Appointments for Leads Who Have Provided Additional Information

If you are getting a lot of leads, quite a few can turn out to be unqualified. So it can make sense to reserve appointments and phone calls for people who have provided additional information. Make your questionnaire part of the appointment/phone call scheduling process. Then you can ensure only the most qualified leads will make it through to the appointment stage.

At TIC Digital Marketing, we know plenty of ways to get you high quality leads and find the ones who are most likely to convert. Call (858) 280-3792, send an email to [email protected], or fill out the online form on our contact page to speak with our team about your digital marketing strategy.

Action Plan

Take a moment to apply what you’ve learned here!

1. What questions could you ask leads via online form that would qualify them? Budget, timeline, what kind of work they need done?
2. Look into building lead qualification into your online appointment booking process. Don’t let leads book a call without answering those questions first.