Because they generally only work in a specific geographic area, businesses like kitchen and bathroom remodelers must pay close attention to their local search engine rankings. If you’re falling behind on local searches, your competitors are going to gain ground on you. If you’re concerned about your local search engine presence, the experts at TIC Digital Marketing have a few tips to help you show up higher on search engine results pages in your area.

Make Your Info Easily Accessible

When writing website content, place important information like phone numbers, email addresses, and service areas “above the fold” (so it will be the first thing a user sees when they visit your site). Also, be sure to fill out your meta tags and meta descriptions, as this is the text search engines display on their results pages.

Use External Ratings and Reviews Sites

Review and ratings sites have a lot of local search clout. To take full advantage, set up profiles on every external site you can think of. Google My Business, Yelp, and Houzz are a good start, but there are dozens of others you can use. Once again, make sure your contact info, service areas, and other important information are in your review site profiles.

Use Your Location in Your Website Content

Conducting local search engine optimization (SEO) is the key to appearing higher in local searches. This means including your location in your website text. Headers, meta tags, and body text should all contain references to communities in your local area. For example, including “kitchen and bathroom remodelers in Anytown, USA” in your headers and body text will let local searchers (and search engines) know that your business is relevant to their search terms.

Need Help with Local Search Engine Optimization?

Conducting effective local SEO takes a lot of research and specialized knowledge. If technology isn’t your forte, don’t worry; you can always outsource your digital marketing! TIC Digital Marketing provides SEO, website design, and other marketing services to businesses around the country. Give us a call at (858) 480-9932, send an email to [email protected], or fill out the online form on our contact page to get started on your free website audit today!

Action Plan

Take a few minutes to apply what you’ve learned in this post to your own business.

1. List the names of all the cities, towns, communities, and local areas your business serves. Are those clearly listed on your website? Bonus points if they’re on every page (like in the footer)!
2. Ensure your website headings, copy, meta tags, and meta descriptions include local search terms.