Are you ready to take the leap and do something that has the potential to grow your customer list exponentially? Email marketing is the way to go! Studies show that at least 99% of consumers check their email daily. With a number like that, it’s no wonder why small business email marketing is one of the most effective marketing and customer retention tools.

Determine how your customers will benefit from email

As you’re preparing to begin email marketing, take time to think through how your customers—and ultimately you— benefit from email. They could learn about special offers you may have, and you could keep them updated by sending out newsletters and announcements. Email marketing is the simplest way to get mass information out quickly.

Consider email service providers

Before sending out emails, you must first choose a tool to do it. There are tons of service providers out there that work for small business email marketing. And the great thing is, they each make it fairly easy to compose and send out mass emails. You just need to shop around and discover which ones are affordable for your business. Alternatively, it may be more efficient for you to have a marketing agency like TIC run marketing efforts for you. We offer SharpSpring to our customers as an email service provider.

Start building a list

It is a cardinal rule in email marketing that before you start sending any emails, you must first have permission from your customers. In other words, you should only send your emails to those who want to receive them. You get permission by setting up forms on your website that make it simple for your customers to sign up for your emails. You may also consider offering a coupon or something else of value in exchange for your customers signing up. Another way to get people added to your email list is to create a social media blast showcasing what customers can receive if they subscribe to your emails.

Once you complete these steps, you’re ready to start sending emails! If this all seems like too much, the team at TIC can help you get started with email and other inbound marketing tactics. Give us a call, fill out our contact form, or reach out through our contact page to find out how we can help.