Regardless of your industry – if you’re a small business – email marketing can help you expand and improve sales. Isn’t that what all small business owners want? 

Business owners often assume that email marketing isn’t effective anymore and is a thing of the past. Sadly there’s no gentle way to put it: But you’re wrong!

Email marketing is still a lucrative form of online marketing. In fact, 73% of millennials still prefer businesses that contact them via email. 

What’s more is that it is perfect for businesses on a budget — all small businesses can relate to that. Here’s how you can build your email list:

Add An Email Form On Your Website

If a customer visits your website, they’re already somewhat interested. So don’t miss out on the opportunity. 

Embed a form on your website and let them sign up. If visitors can’t see your email form they won’t sign up. 

Add an email registration form on every webpage, including the services page. It can be within the page content, in a popup, or even a sidebar. You should not, however, add more than three forms, as it impacts abandonment rate. 

Dynamic Content

A key thing to focus on when developing email content is quality. The quality of your content goes a long way in impressing customers and forming a lasting relationship.

Crafty offers and announcements ensure brand engagement and encourage readers to make a purchase. 

A rising trend in email marketing is web accessibility, where you post product descriptions in the ALT tags of an image. Choose an email design that is visually appealing, readable, and accessible.

Focus on email content that subscribers will actually read — and offer special deals just for being loyal!

Don’t bombard them with constant promotions though. You want to get people to sign up and stay, not unsubscribe! 

Around 63% of consumers are thrilled when they see a personalized email in their inbox, according to a study conducted in 2019. So use it to your advantage. 

Social Media Is Your Best Friend

Regular reminders on social media encourage people to subscribe to your email list. It sparks interest and people want to hear more. 

Social media participation can help you reach new audiences and allow you to focus on trends customers are interested in. 

Keep in mind, just because you prefer to use a particular social media platform doesn’t mean that your potential clients also use it. Do thorough research and analyze social media activity in your niche. 

Consider omnichannel marketing and advertise yourself frequently. Businesses that employ omnichannel strategies experience 91% better customer retention compared to those that don’t.

Facebook Lead Generation Ads, for example, help you display your ads to a targeted audience along with a lead-capture form that interested people fill out.

Use the tips we’ve shared to strengthen your email marketing campaign and watch your business grow.

Email marketing can do wonders for a small business. If you don’t have the time to build an email list yourself, we can help you – reach out today or fill out our contact form below!