Whether you’re marketing via email, on social media, or by purchasing online ads, your efforts will be much more effective if you create a marketing funnel. This leads potential customers to perform the actions you want them to perform. Perhaps you want them to give you their email address; or maybe your goal is to get them to call you for a consultation or make a purchase from your online store. No matter what your goal may be, setting up a marketing funnel with clear steps will make you more successful.
So how can you create a marketing funnel that leads to conversions? This covers some steps you can take to set up an effective marketing funnel that’s bound to improve your numbers. Read on to find out more!
Plan Each Step
Before you start working on your marketing funnel, you need to have a plan. Spend some time thinking about the best way to market your product or service. It may help to start with the last step – conversion – and work your way backwards. How can you get them to convert? Most likely that step will include speaking to a salesperson. How do you get them to speak to a salesperson? Maybe they filled out an online contact form on your website. How did you get them to look at your website? Did they come in by clicking an online ad or by searching you after seeing a video posted on social media? These are the steps in your marketing funnel, and they all lead straight to conversions.
Speak Their Language
If you want potential customers to convert, you need to connect with them on their level. Think about your target audience and gear your content to their interests. If you’re marketing financial services, for example, you may want to create content that speaks to older people who are planning for retirement. If you’re marketing a youthful clothing line, your content will need to be more fun and humorous. Find out who your customers are and learn how to speak their language and your conversion rate is bound to improve.
Keep it Short and Simple
If you want to capture the attention of your audience, you don’t have much time. Today’s consumer is busier than ever and the sheer volume of online content out there means you’ll be competing for their views. Whether it’s an email, an ad, or a video, keeping it short and simple will give you better results.
Make it Easy to Convert at Each Step
No matter how strong your marketing funnel, you’re going to lose some leads at every step. That’s normal and it actually ensures only the strongest leads will end up talking to your salespeople, meaning you won’t waste time and money dealing with customers who are unlikely to convert. Of course, the easier you make it to convert, the fewer people you will lose at each step. Every piece of content you create at each step of your funnel must contain clear, concise calls to action and a simple way to act on them. The easier you make it to convert at every step, the more hot leads will arrive on your doorstep.
Effective digital marketing requires an ongoing effort, but by creating a marketing funnel, you can decrease the amount of time and money wasted pursuing leads that are unlikely to convert. Following the tips listed above can allow you to build a more effective marketing funnel but if you don’t have the time, energy, or ability to get it done, you should know that TIC Digital Marketing can help you. For assistance with creating a marketing funnel or for other inbound digital marketing services, graphic design, and WordPress development, get in touch with TIC today by dialing (858) 280-3792, by sending an email to [email protected], or by filling out the online form on our contact page.