Inbound marketing allows a business to offer personalized experiences to its customers through valuable content — it lets a small business form a connection with the customer.
An inbound marketing strategy uses different channels and content to attract prospects to your website, according to SEO expert Neil Patel.
But inbound marketing initiatives are just a part of the broader marketing strategy — and as a small business you need to implement the right tools to expedite performance.
A business should assess if the strategic plans meant to achieve marketing goals are attainable and realistic. This can be difficult, but when done well everything falls into place.
Devising an inbound marketing strategy helps drive results around your goals and also identifies what aspect of the strategy resonate well with your consumers.
Read on to find out how a small business can get the best results from its inbound marketing campaign.
Know What You Need And Why
Many businesses invest in an all-in-one solution when they only need email automation. So take the time to consider what your business needs are.
Automation can streamline and scale your marketing efforts. Automation tools help your team achieve more in less time.
If your business finds tedious marketing tasks time consuming, you should consider automating it. On average, businesses that automate website operations experience a 451% increase in overall leads.
What Can You Automate And How
Marketing automation is designed to replace manual processes and reduce redundancy. Automation can increase productivity by up to 20% and help streamline business operations for small and mid-sized companies.
Tasks such as sending subscription emails, scheduling social media posts, or creating workflows can be automated and save your team’s precious time.
Automate It All
74% of marketers believe automation improves efficiency and helps achieve their daily goals. Ideally, your business would want to automate as many menial tasks as possible to make time for other meaningful activities.
You can choose from various automation platforms based on the needs of your business. You don’t have to go all-in from the start and automate everything though.
General Automation Tools
All-in-one automation tools improve everyday functions and streamline tasks for a department. General automation tools, such as Zapier and IFTTT, allow you to easily work between different apps.
If you’re looking for something that covers all the bases, SharpSpring is the perfect tool for all-in-one automation. You can keep tabs on customers with the CRM, set up forms for your website, manage email sequences and more – all in one place! Start small, then build more advanced logic into your marketing strategy with ease.
Automation Tools For Different Platforms
Your inbound marketing strategy may only require automation for a specific platform.
Whether it’s social listening, email marketing, or scheduling content, MailChimp and Customer.io make finding a field-specific automation tool simple.
Make A Schedule And Stick To It
Space out your posts accordingly throughout the day or week. Plan so that your posts hit your audience at the desired time of the day.
Consistency is key. Once you’ve made your schedule, sticking to it is the best thing you can do for your brand.
It seems like automated marketing is here to stay. But one must realize that marketing automation can only be as effective as your marketing strategy. It doesn’t have to start off huge and complex, but it should grow with your business to keep a steady flow of inbound traffic. This means gradually moving into more advanced automation techniques.
Good marketing teams work well in teams and put in the work. Lucky for you TIC Digital Marketing is that team! Get in touch with us today for custom inbound marketing solutions.