One of the great things about Google Analytics is that your entire team can use it together. This fosters collaboration and ultimately makes your online marketing efforts more effective.  You can even adjust permissions so certain team members only have access to certain sites. This guide will show you how to add a user to your Google Analytics. 

Manage Groups in Google Analytics

• In order to add users to your Google Analytics account, you need each person’s email address.
• To add, modify, or delete users, you will need to have the “Manage Users” permission.

How to Add Users

• First, sign into your Google Analytics account
• Click on “Admin” and navigate to the desired account, property, or view that you wish to modify.

• Click “User Management” under the appropriate column for the level at which you would like to add users (account, property, or view).

• In the “Account Users” list, click “+” and then click “Add New Users.”

• Type in the email address for the user’s account.

• Select “Notify New Users by Email” to automatically send a message notifying the new user.

Permissions

• Select the permissions you would like to grant that user.
  • Read and Analyze – This will grant the user the ability to see report and configuration data, manipulate data within reports, create personal assets and share them, and see shared assets.

• • Collaborate – This permission will allow the user to manage personal assets like attribution models, conversion segments, custom reports, dashboards, segments, and un-sampled reports.  Also includes all permission granted to “Read and Analyze.”

• • Edit – Users with this permission level will be able to perform administrative and report-related functions. This includes managing accounts, properties, views, filters, goals, and more.  These users will also be able to see report data and are granted all the same permissions as the “Collaborate” group.

• • Manage Users – These users will be able to manage account users and assign permissions.  This level does not include Edit or Collaborate permissions, but the user will be able to grant full permissions to any user including themselves for any account, property, or view for which they have been granted this permission.  Because this user could potentially delete you from your own account, it’s best to only grant this permission to people whom you trust.
• Once you have selected the appropriate permissions, click “Add” and repeat the process for any additional users.  

Now you’re ready for your whole team to start working together on your online marketing!