When it comes to inbound marketing, your top concern is most likely the amount of money you’ll have to spend to achieve your goal. Whether you decide to do it yourself or hire a marketing agency to handle all the duties for you, truth is, both options will cost you in some way—through time or through money.
DIY Inbound Marketing
You may be heavily considering taking on inbound marketing strategies yourself and keeping things in-house. This is a safe option if you’re trying to keep costs low. Just insourcing your social media alone can save you between $500-4K per month. But, where cost doesn’t affect you, you can expect time to sweep in and steal the show. Doing inbound marketing yourself can take an additional 5 to 10 hours per week just on creating, building, and maintaining your strategies. As a business, it may be difficult to find someone in-house who has that extra time to dedicate to these duties. Thus, you have another option.
Outsourcing Your Inbound Marketing
Oh, how great the sound of outsourcing your inbound marketing strategies and letting someone else take on the work! In hiring an agency, you can expect them to offer a full suite of services such as an inbound marketing plan and strategy, written content production, social media production and more. If this sounds appealing to you, then you may have met your match. Though this option does save you tons of time, it will cost more money. Hiring an inbound marketing agency can cost you anywhere between 2K to 10K per month. It is also important to keep in mind that this cost can vary based on the specific needs of your business. All in all, you may find that selecting an agency to run your marketing efforts is cheaper and/or more efficient in the long run. To help guide your decision, you could reach out to discuss your needs and ask for an estimate.