Marketing automation is taking over the marketing world, and for a good reason. It saves business owners and marketers tons of time on repeated tasks. Even better, as it’s grown, marketing automation has even spread to small businesses. Plenty of tools out there are set up to serve nearly any sized business. But how can you make it work for you?
What is It?
Marketing automation takes the hands-on work out of marketing. Some examples are social media schedulers, email services, and funnel and landing page builders.
For every marketing channel, there are automation tools to help you manage them more efficiently. It doesn’t have to be expensive, either – many tools have tiered pricing so you only pay for what you need.
Business owners and marketers use marketing automation to handle repetitive marketing tasks so they can focus on more important things.
For example, you can set up:
- An email welcome or introduction sequence for new leads
- Funnels with a landing page and a form connected to your email list
- Chat bots to point leads in the right direction
- Lead qualification
- Social media scheduling
- PPC management
Making it Work for Small Businesses
It’s best to start small with marketing automation – look at what you’re already doing. Are there tasks you’re tired of doing over and over again? You can most likely find ways to automate the things you already have in place, and that’s the best place to start.
Think about your current marketing efforts – can you schedule social media posts for the month? Set up a landing page and connect it to an email list? Use social listening tools to get notified about relevant buzz? Make a content calendar and schedule posts in bulk?
There are tons of ways that marketing automation works for small businesses – start with what you’re already doing and look for ways to save time (and money!).
Automation sounds scarier than it is. And it may seem like it’s only for big corporations and chains. But the truth is that marketing automation works for small businesses too – in practice and in price.
Of course, if this all seems like more than you want to handle, the team at TIC Digital Marketing can help. While marketing automation can save time and money, you might not have the resources to tackle it right now. Outsourcing your marketing efforts can save you a lot of time and money. Reach out to us today or fill out our contact form below to talk with one of our experts.