When you’re striving to be the top kitchen and bathroom remodeler in your area, it helps to utilize a combination of digital and in-person advertising. Old fashioned methods like yard signs, word of mouth, and attending home shows are all great ways to get your name out there. By combing them with a digital marketing program, you can enhance their effectiveness. Even if your offline marketing is doing the job, you could be missing out on big opportunities if you don’t have a strong digital presence.

Give Potential Customers the Chance to Learn More about You

Home shows can give you the opportunity to meet lots of new leads in a setting where they are likely to convert. Unfortunately, you only have a short time with each potential customer. That means you have to communicate efficiently, and your digital presence is a great way to do that.

Once you have had a few minutes with a potential new client, you can give them a card or brochure with your website and any social media handles. Then they can see more pictures of your completed work and learn more about you, your style, and your philosophy.

Improve Conversion Rates

For remodelers, it takes a combination of digital and in-person methods to convert leads. Adding digital marketing to your program improves conversion rates by making it simpler for potential customers to find you, research you, and contact you when they need work done.

Capture More Leads

Speaking to potential clients at a home show is just the first step. If you want to close those deals, you’ll need a trustworthy digital presence when they look you up again later. You need a website, listings on sites like Angi (formerly Angie’s List) and Houzz, and solid reputation management. You can also keep their mind on you with email marketing and social media.

Qualify Leads

While trade shows allow you to meet lots of leads at one time, they probably won’t all use your services in the future. You can speed up your lead qualification process by asking them to opt in to your email list or follow you on social media. The ones who follow through are the most likely candidates to contact you for a kitchen or bathroom remodel in the future.

No matter where you are located, TIC Digital Marketing can help you enhance your in-person marketing efforts by adding a robust digital program. Call (858) 280-3792, send an email to [email protected], or fill out the online form on our contact page to find out more about our digital marketing services including website design, search engine optimization, lead generation, and more.

Action Plan

Take a moment to apply what you’ve learned here to your own business.

1. Consider what’s on the business cards, brochures, or other swag you give out at home shows. Are you proudly displaying your website and social media handles on everything?
2. When a lead goes to your website and social media pages, is it easy to find:
   1. A way to contact you?
   2. A portfolio of your work?
   3. Testimonials and reviews from happy customers?