Over the past decade the popularity of solar power has exploded, both for residential and non-residential property owners.  Since the passage of the Solar Investment Tax Credit in 2006, annual solar installations in the United States went from numbering in the hundreds up to a peak of more than 15,000 in 2016.  Since then, demand for solar panel installations has remained high. The nation’s solar installers are happy to help customers save money, decrease power grid dependency, and provide a clean power source.  So when a property owner wants to get solar power, how do they find a solar installer? 

Word of Mouth

When looking for the best solar panel installer in their area, many people do things the old fashioned way.  If they know a friend or coworker who has had solar panels installed, they’ll likely ask that person about their experience.  They’ll probably recommend that solar installer to a friend if they had a good experience. But if they had issues during the install, they might recommend looking elsewhere. 

For solar installers, maintaining a good reputation is crucial to getting referrals and new business. In person recommendations can be a big part of this, but online reviews on sites like Yelp can also be an excellent resource.

Rating Sites

Rating sites have become many people’s go-to source for advice about finding the best installers, contractors, and repairers across a wide range of specialties.  For solar installers, it’s important to maintain a profile on sites like Angie’s List and ensure that customers are satisfied. The strength of an installer’s rating on these types of sites can easily make or break a business. A smart solar installer will be paying close attention to what people are saying about them.

Online Searches

In the digital age, search engines serve as the gatekeepers for all businesses, and solar panel installers are no exception.  To get to the top of popular search engine results pages, good SEO is a necessity.  Unfortunately, most solar installers don’t do SEO effectively, so it’s a good idea to hire an SEO specialist. An SEO firm can audit a solar installer’s website, adding content and optimizing it in a way that appeals to search engine algorithms so that they can be sure their site will always go straight to the top of the most popular search engine results pages.

If you’re a solar panel installer interested in reaching new customers, you can’t rely on word of mouth alone.  TIC knows what makes search engines tick, and we can help you with your other marketing efforts.  To get a free quote or website audit today, call us at (858) 480-9932, send an email to [email protected] or fill out the contact form below.  Solar panel installers need SEO to stay ahead of their competitors; TIC knows exactly how to get the job done for you!