If you want potential customers to pay attention to your small business, video content is the key. The current trend in social media and website content is video, and all the major social media platforms have a plan to prioritize video content in the future. If your website and social media accounts are low on video content, you could end up getting left in the dust!

The team at TIC Digital Marketing knows that video content is – and will continue to be – king. But don’t worry if your website and social media accounts are a little thin on video content. Here are a few ideas about how you can harness the power of video in a cost-effective and efficient way:

Video Testimonials

As the owner of a remodeling company, you probably already know that businesses live and die based on good reviews. Getting good reviews on Google My Business, Angi, Houzz, Yelp, and other platforms is a good start, but video testimonials can be even more powerful. The next time you finish a job or provide a service, ask your customer if they would be willing to provide a video testimonial.

A High-Quality Video Intro on Your Website

Video testimonials usually don’t require a lot of money and visual artistry to record, but you may find better results when you invest a little more. Hiring a professional production company could be the right move for you! Put together a high-quality introduction video that describes you, your business, and familiarizes potential customers with your brand. This video will make the perfect anchor for your homepage.

Use Video Content Efficiently

Once you have an intro video and several video testimonials, you may be struggling to find new ideas for content. Don’t worry; you can use the content you already have! You can cross-post content to your social media accounts and even cut longer videos into many small video snippets to create weeks’ worth of posts.

Every small business, including kitchen and bathroom remodelers, can use high-quality video content to be successful. If you’re having trouble getting started, the experts at TIC Digital Marketing have plenty of ideas to help you. Call us today at (858) 280-3792, send an email to [email protected], or fill out the online form on our contact page to get started.

Action Plan

Take a few minutes to apply what you’ve learned in this post!

1. Do you have any video content? If so, utilize it by putting it on your website, social media channels, or even a YouTube channel.
2. Consider asking your happy customers if they’d be willing to film a short video testimonial. They can do it straight from their phones and send it to you!
3. Look for video production companies around you and see what it might cost to product a 1-2 minute introduction video.
4. If you’re open to it, consider vlogging about your own personal knowledge as a remodeler and posting to social media! Answer common questions and address common problems you see in homes.