Every kitchen and bathroom remodeler around the country wants to get the best possible jobs, and identifying the most qualified leads is a big part of that. So how can you get the best leads and identify the ones who are most likely to use your remodeling services? Effective digital marketing can help you accomplish all these goals.
As a top digital marketing firm for kitchen and bathroom remodelers, TIC Digital Marketing knows what you need to get better leads (and better jobs) as a remodeler.
Qualify Your Leads by Asking Questions
If you want to get the most jobs with the least effort, you can speed up your lead qualification process by asking questions of your potential clients. Your website’s contact form is a good place to start.
While collecting a potential client’s email address is the most important function of your contact form, you can ask other questions that will help identify the most qualified leads so you can focus your efforts:
- How did you hear about us?
- What services do you need?
- What is your budget?
With these three questions, you can easily find out how a client found you (word of mouth can make them more likely to use your services), identify what they need, and how much they are willing to spend. If their answers don’t align with your goals, you can focus on more qualified leads to be more efficient.
Educate Your Leads
Some leads may disqualify themselves as they find out more about your company (and that’s ok, it saves you time). For example, if you provide your services at a higher price point, an unqualified lead may drop out earlier in the process.
Your website, social media, and ratings sites are all good places to educate potential clients about you, your company, your values, and how much your services will cost. In-person consultations are another way to achieve this, but you may want to reserve them for your most qualified leads to save time and effort.
Digital Marketing Services for Remodelers
Website design, social media, and ratings sites are all crucial to your success as a remodeler, but do you have the time and knowledge to use them effectively? TIC Digital Marketing can help! Get in touch with us for help with all your digital marketing needs by calling (858) 480-9932, by sending an email to [email protected], or by filling out the online form on our contact page.
Take a minute to apply what you’ve learned in this post to your own business.
- Think through the entire process you expect your prospects to go through to work with you. Are there ways to make that process faster and easier (for you or them)?
- Consider your lead qualification process – that is, how you determine if a new prospect is a good fit. Are there ways to filter those people out before you spend too much time with them?