Designs include:

Challenger (desktop and mobile):
Landing page featuring the stories of the dogs on the bags of Nulo’s Challenger dog food.

Facts (desktop):
High-traffic page that helps clients understand pet nutrition. Also features Nulo’s top ambassadors.
“nulo-facts-Ad-on-Fifth-Ave.jpeg” is a photo of an ad on fifth avenue in Manhattan driving traffic to this page.

FrontRunner (mobile):
Landing page for Nulo’s FrontRunner dog food. The purpose is to introduce the brand, educate the audience and either convert via the website, third parties or direct buyers to stores where the product can be found.

Nutrition (desktop):
The goal was the come up with a clear way to breakdown the different sections of pet food nutrition labels. This was one of those projects that had an overwhelming amount of content/copy that needed to be presented in a way that was easy for the audience to take in.

Seattle (desktop):
Landing page that is pushed to Nulo’s Seattle market. Pretty self-explanatory. I enjoyed working on the Pike Place Market concept/execution.

Tim Ferris (desktop):
Landing page introducing Nulo’s collaboration with celebrity Tim Ferriss. This page is also intended to promote products and convert sales with an exclusive promo code.

Trial Bags (mobile):
Landing page designed to convert trial bags with the inclusion of a promo code. This page also educates about the health benefits of the pet food, promotes a social account and showcases ambassadors.