As social media becomes more prevalent in the marketing sphere, marketers have adapted their methods to fit in. To an extent, this means that digital marketing has become focused on social media and SEO, rather than the mass-emailing campaigns of the past. This has led to many in the industry proclaiming the death of email marketing. But while today’s digital marketers need to incorporate social media into their plans, that doesn’t mean we can forget about email.
More People Use Email than Social Media
While social media certainly gets more attention, that doesn’t mean it’s more popular than the venerable email. In reality, only about 74% of internet users use social media, as opposed to nearly 90% of internet users who regularly use email. The fact is that while social media is mostly a distraction for many people, email will continue to be a necessary part of modern life. When you use email for your marketing efforts, you have the potential to reach more users and the ability to target those users more specifically for better conversion rates.
Email Isn’t Just a Trend
Some social media sites have had long runs of success; others have proven to be a flash in the pan. Even the most influential social media sites could end up like MySpace and Vine if people stop using them. Email, on the other hand, has been a constant since the 90’s. Not only does email have an advantage in that users don’t have to sign up for one specific email service and then opt to use it regularly (the way they do with social media sites), it’s also pretty clear that email will remain an essential form of communication for the foreseeable future. By marketing through email, you ensure you’ll still be able to contact your subscribers for years, or even decades, to come.
People Expect You to Email Them
When users opt-in to your mailing list, they actually expect you to email them. As long as you don’t spam them and you keep your emails relevant to their interests, they’re unlikely to unsubscribe. We suggest developing an informative newsletter you can use for content marketing, or keeping your subscribers updated with special offers. Keep your content engaging and the people on your mailing list will appreciate seeing you in their inboxes!
These are just a few of the many reasons why we think email marketing is here to stay. If you’d like to learn more about the utility of email marketing, call (858) 480-9932, send an email to [email protected], or fill out our contact form below. Get in touch with us today for your free website audit or for a free quote!