No matter what business you’re in, mastering social media is a crucial part of getting new leads and getting more work. Even remodeling businesses must become experts on social media platforms! If you want to have a healthy online presence, posting multiple times per day is a good start. Of course, you may have difficulty thinking of things to post. Don’t worry, the team at TIC Digital Marketing has a few ideas of how you can creatively use social media to promote your remodeling business!

Before and After Shots (Photographs and Video)

If you want to build or improve your reputation, showing off the great work you do will help you accomplish that. While cell phone pics may do the trick, you will look much more professional if you hire a photographer to take some photos and videos for you. Once you have a library of content, start posting it on your social media sites little by little. If you take photos at every completed job, you should never run out of pics to post!

Explanations of Common Questions

There are probably some questions you hear over and over again in the remodeling business. Questions like “where is your service area?” and “are you licensed and insured?” can easily be answered in social media posts. Not only will this save you the trouble of having to always answer those questions, social media users may also share your answers with their own followers.

Pictures of Reviews

If you want people in your service area to trust your business, getting good reviews is one of the best ways to convince them. When you get a good review on one site, cross-post it on all your social media accounts. Potential customers will feel reassured knowing that people in their area can rely on your remodeling business.

Outsource Your Social Media Marketing

While we know how important it is to keep up with your social media, we also know that it can take away from the time you have to spend on your core business functions. If you’re feeling a bit overwhelmed by it all, TIC Digital Marketing can help! We can assist you in developing a social media strategy that works for your remodeling business, so call us at (858) 480-9932, send an email to [email protected], or fill out the online form on our contact page to find out more.

Action Plan

Take a few minutes to apply what you’ve learned in this post!

1. What social media platforms are you currently using? Do you have a plan for:
   1. Frequency of posts
   2. Type of content for the next quarter
2. Take a look at what you’ve posted in the past that’s gotten attention.
   1. What was it?
   2. Is there a theme of better-performing content?
   3. Can you make and post more that’s similar?
3. If you don’t have an established social media presence, consider one or two platforms (like Facebook or Instagram) that will help you connect with your potential clients and also let you show off your work!