As the focal point of your online business, your website is the perfect tool to drive conversions – provided you set it up in the right way.
However, research shows that a staggering 98% of the people visiting your website fail to convert. Simply put, there is an overwhelming majority of website owners who are not paying complete attention to optimizing their web pages for conversions.
Let’s look at three simple steps to convert your website traffic into customers:
Be Clear With Your Offer
Users take only 2.6 seconds to land on the area on your website that influences their first impression.
This may seem like a small window, but it’s all the time you get to engage them, command their attention and present your offer to a potential customer. Here’s what you should do:
- Be precise with what you’re offering
- Use the inverted pyramid technique (i.e., introduce the offer in the beginning, and then move into details)
- Optimize content by following a tried-and-tested layout – provide the offer, tell the user how they benefit from it, and insert a compelling call-to-action at the end
Capture Potential Customers As Leads
Not everyone who visits your website is ready to purchase – they might be at a different stage of the sales funnel than others.
Landing pages perform better when they are built for a segmented audience – and what better way to segment your potential customers then based on their position in the sales funnel?
Create content for a specific audience based on a few questions. Are they:
- At the top of the funnel and unsure about what they want to buy?
- Sure about the product and want a little more information?
- Partially convinced and need a little push (CTA) to make the purchase?
Building separate website pages for different audiences in answer to these questions can help you qualify more leads.
Make It Easy For Them To Contact You
Did you know that 44% of the users will leave your site if they can’t find contact information?
You may already have it on your website, but if the visitors can’t find it, that’s bad for your business.
So make sure that your contact information is presented in a clear, legible manner and it’s easy to find – you can even add a contact form to your site as it is a reliable and straightforward way for your leads to get in touch with you.
Providing this info not only makes it easier for users to contact you, but also adds to the authenticity of your product and the page.
You can also talk to an expert at 858-280-3792 to find out how we can help you improve sales through your website.