If you want to get the most from your digital marketing efforts, you’ll need to monitor the marketing data you’re getting. Running ads, creating landing pages, and posting content on social media are all excellent strategies. But if you’re not running analytics, you will be wasting all the raw data coming into your website. Digital marketing professionals depend on analytic tools to collect and interpret data. We use this data to determine whether our current strategies are effective. If they’re not, to develop a new strategy. Here are some tools you can use to monitor your website traffic and fine-tune your digital marketing strategy.

Google Analytics

Because Google is such a titan in the search engine sphere, we’re going to start with Google Analytics. With this tool, you can track data like new and returning users, the browsers they’re using, session duration, page views, bounce rate, and more. You can use these numbers to find out valuable information about the people who visit your website. You can also use it to adjust content and other strategies.

For example, if you find you have a high bounce rate (meaning users click on to your site and then exit before interacting with any other pages), it can help you to think about why that’s happening. Is your content engaging? Is there a clear call to action? Without Google Analytics, you wouldn’t even know there was a problem. Now you can rewrite your content so that users will know which steps they need to take if they’re interested in learning more about your business.

Analytics within Apps You Already Use

Social media and email are two other areas where you can monitor your marketing data. It may surprise you to know that some of the apps you already use have built-in analytic tools! Apps like Hootsuite, Buffer, and Zoho Social have their own analytic tools that can help you collect data about your social media interactions. You’re already using these apps, so don’t leave all that valuable data on the table!

Depending on which app you use, you may have access to analytics features like custom report creation, Instagram story analytics, analysis of paid ad campaigns, and measuring the responsiveness of your social media team. Most apps offer a free trial period during which you’ll have access to all these features. After that, you can choose from various monthly pricing tiers – some as low as $10 per month! While it may seem like an unnecessary expense, trust us,  the money is well worth the value.

Fine Tuning Your Digital Marketing Strategy

The amount of data you can collect with analytic apps is nearly unlimited. Do you know what to do with that data? Money spent on analytics is money well spent, but only if you know how to interpret it. If you don’t have the energy to invest in analytics, the team at TIC Digital Marketing can help! Get in touch with us for help with setting up an analytics infrastructure and with interpreting the data you collect to inspire real changes in your digital marketing strategy. Call (858) 280-3792, send an email to [email protected], or fill out the online form on our contact page to find out more about inbound digital marketing, WordPress development and branding, graphic design, and more. There’s a world of data out there waiting to be collected; TIC Digital Marketing can make sure it doesn’t slip through your fingers.