As a kitchen and bathroom remodeler, you have to spend time getting your name out in your local area. Unfortunately, if you want to capture the biggest share of your market, you’ll have plenty of competition. Pay-per-click (or “PPC”, what most marketers call Google Ads or other paid online advertising) advertising is one way to raise your local profile. But many in the marketing field believe it’s not worth it for small businesses. Are they right? At TIC Digital Marketing, we believe PPC ad campaigns make sense for all sorts of small businesses; here’s why:
PPC Ads Always Show Up at the Top of Search Engine Results Pages
When you put together a PPC ad campaign, you will bid on keywords related to your business. Then Google will put your results at the top of results pages for those keywords. You get charged every time the ad gets clicked. In many cases, users will even have to scroll past your ads to get to regular search results! Obviously, getting priority in local searches gives you an advantage. So any money you spend on PPC ads is money well-spent.
Local PPC is More Affordable
While national corporations can spend millions on PPC advertising, you can get more bang for your buck by focusing on your service area. Since you are probably only interested in attracting local customers, you can save money by bidding on keywords and search terms that contain the names of communities near you.
Test, Measure, and See for Yourself
If you’re not sure about PPC advertising, we suggest you give it a try! You can set up an ad campaign using just a small portion of your marketing budget. Next, use the data you get and call tracking to determine how successful your efforts were.
Not sure how to get started? TIC Digital Marketing can help you! Our team can set up a test campaign for you and provide you with all sorts of metrics to show you how effective it was. If you’re happy with your results, we can continue your campaign to get you more leads and more business in the future. Just call us at (858) 280-3792, send an email to [email protected], or fill out the form on our contact page to find out how we can help you with PPC ad campaigns, web development, and more!
Take a moment to apply what you’ve learned here!
- Do a quick Google search for “remodelers in” + your city or local communities around you.
- Who shows up?
- Do any results have the “Ad” note on them? If so, your competitors are using Google Ads.
- Consider how much you would be willing to spend to test Google Ads, and what “success” would mean for them.